Wednesday, August 26, 2020

Ethics Assignment Example | Topics and Well Written Essays - 500 words - 5

Morals - Assignment Example gher standard of conduct by society, since they are stewards of the open trust and are engaged to apply power and expel sacred benefits when legitimately justified† (Gleason). Police doesn't just make a vow of securing the country, but on the other hand is required to stick to the best expectations of morals and regard the laws they authorize upon others. Legitimate moral preparing enables the police to perceive moral issue, recognize arrangements, select the most fitting arrangement from among a scope of alternatives, make brief move, and assume liability for the outcomes. There are sure systems that the police heads can embrace to ingrain morals in the association. (Zuidema and Duff) feature some of them; The police chiefs should make the moral conduct an essential piece of the organization’s strategic qualities. These qualities incorporate yet are not constrained to initiative, devotion, and polished methodology. Along these lines, it turns out to be increasingly advantageous for the representatives of the police office to review the terms since they are a piece of in the organization’s initials. The most ideal approach to accomplish this impact is to show the estimations of moral conduct for the officials and the network individuals on the handouts, site, and vehicles utilized by the hierarchical faculty. The police heads ought to underline upon the moral conduct in such authoritative occasions as gatherings and meetings of preparing and ability improvement. Welcoming the sworn officials of law authorization at all open functions held by the association to recount the vow of respect can be a likely method to accomplish this. Police offices can likewise put accentuation on the moral conduct in the way of thinking of their association. For instance, the officials might be conceded the ability to tackle issues exclusively and settle on the necessary choices in shared accord with the residents. On the off chance that the officials are allowed this right, this would not just make them increasingly specific about the moral concerns and suggestions

Saturday, August 22, 2020

Philosophy of Education Free Essays

Thinking about the various standards of my own way of thinking as a teacher, it rotates around the indications and activities that is in-accordance with understudy needs in upgrading competency, accomplishment, and comprehension of the standards related in a particular control. To successfully direct myself simultaneously, I additionally need to think about the parameters that decide the production of this way of thinking and how it tends to be showed in genuine practice as a teacher. Particularly this time the present condition delineates the requirement for reexamining approaches of government funded training and expanding dangers that impacts understudies, it is fundamental for educators to stand firm and effectively battle these variables (OCRE, 2007). We will compose a custom exposition test on Reasoning of Education or then again any comparative subject just for you Request Now Understanding understudy culture is one significant component that can shape my own way of thinking as an instructor. With the present patterns that are occurring inside the domain of instruction, for example, assorted variety and expanded connectedness, instructors must understand the noteworthiness of culture as a coupling power that develops the procedure of contribution and participation. Be that as it may, this activity can't be handily figured it out. These images and various qualities can either make struggle or expanded participation. The test remains established on investigating the conceivable outcomes that can be utilized to delineate these two results. Moreover, it is basic that one comprehend that subgroups comprise of littler gatherings that, notwithstanding sharing the qualities and customs of the way of life have conventions, and qualities, and language novel to the individuals from their gathering. â€Å"No people have the very same comprehension of it in all respects† (Goodenough, 1981, p. 97). This subjectivity in disciplines encourages us reconsider of what approaches can be utilized to connect together these shifted sentiments and effectively agree with ordered principles and substance gave by the educational program. That is the reason encounters assume a functioning job in perceiving understudy culture. â€Å"Out of his own understanding as every individual builds up his private, emotional perspective on the world and of its substance his own outlook† (Goodenough, 1981, p. 111). Such can assist instructors with relating subjects that can impact competency and learning. It is through this procedure that I see the need to build up a way of thinking that recognizes and grasps culture. As an instructor, I should be dynamic in making dynamic situations wherein I can get familiar with the huge components encouraging society and look to discover approaches to connect with these abstract inclinations. In spite of the fact that such procedure can be troublesome from the outset, it can help set my methodology in encouraging and making better approaches to learn inside the study hall while simultaneously being delicate about their individual worth sets and goals. Guidance and dynamic learning is another noteworthy component that impacts my instructive way of thinking. This methodology investigates the ability of educators to effectively ingrain inspiration and drive to gain proficiency with the theme talked about. These are attached on the capacity to depict institutional objectives and targets that is given by the educational plan. In any case, the fundamental test is effectively cooking guidance on the ability of every student. Since there are different components that can influence this procedure, it is basic that instructors investigate approaches to renew and rehash techniques that can make exercises positive for all. In tending to this, the thought stays to be inserted on the capacity of instructors to impart and cooperate with their understudies. John Dewey, a practical person, accepted and supported that understudies persistently need collaboration to adapt to the difficulties of instruction. Understanding this feature, I should keep on discovering methods of strengthening my capacity to communicate with understudies to augment their capacity to acknowledge and remove data. Such thought can assist training with advancing in powerful and all encompassing way. It is in here that the methodology of dynamic instructors gets practical. These include â€Å"(1) Stimulating children’s development and advancement through exercises that energize activity, innovativeness, and self-articulation. (2) An encounter referenced educational plan that highlights exercises, process learning, request, and critical thinking. (3) Collaborative discovering that highlights bunch participation. Educators who go about as facilitators of adapting as opposed to a disciplinarians and, (5) Education that is multifunctional and equipped to the entire kid inwardly, truly, socially, and mentally as opposed to solely academic† (Gutek, 2004, p. 300). Giving compelling and reasonable evaluations are additionally huge in molding my own way of thinking. Under this aspect, this is pertinent in my training since it can help decide if understudies secure the fundamental data gave and create bits of knowledge of how to improve guidance. Because of this, I should be wary in making appraisals and effectively adjust them to measures gave by the school. Similarly, with respect to understudies, I should likewise stay imaginative to reliably build cooperation and thankfulness in appraisals. As a general rule, understudies see this procedure to be troublesome, exhausting and unpleasant. In any case, as an instructor I have a job of guaranteeing that these thoughts be changed. The activities submitted must concentrate less on transmitting data but instead require zones wherein understudies can increase new abilities, thinking and exercises that can build up their qualities (McKinney, 2009). Being able to turn into a pioneer and a harbinger of understudy needs is additionally another part of my way of thinking. Under this procedure, since I am answerable for guaranteeing that understudies can the most out the study hall, I should cultivate expanded roads wherein they can be submerged into various encounters; forming and sharpening their individual capacities (Kossof, 1997). I should not just partake on the gave assignments and objectives on my part yet additionally make a point to go past these endorsed targets and try to see how these arrangement of activities can be showed in a study hall arrangement and fortify assistance and educating (Kouzes, 1987) Doing this requires the commitment and flexibility of instructors in fighting and tending to the obstacles hindering compelling study hall guidance. In spite of the expanding difficulties realized by assorted variety and different types of issues, for example, disparity, incorporation, and so forth, it is basic that instructors stand firm in sharpening new procedures and playing the lead job in making these thoughts a chance (National Commission on Teaching Americas Future, 1999). It is in here that I should work as an audience and facilitator of understudy needs. I ought to effectively take an interest in conversations and discussions that try to edify and improve methods of my training. â€Å"Through their cooperation in an expert learning network, instructors become increasingly powerful, and understudy results increment †an objective whereupon we can all agree† (Hord, 1997). Upgrading understudy backing and expert advancement are additionally significant features to consider in creating improved results for understudies. The principal thought rotates around ensuring that every understudy can have the capacity to gain data. This can help make instructive foundations responsive on various issue territories by offering every one the capacity to adapt up to the difficulties of training (Fullan, 1982). Additionally, such activities can help facilitate the weight of instructors in tending to various assignments and obligations. By setting up an emotionally supportive network for understudies, it can permit both the assistance of new methodologies in educating and cultivate better approaches to create criticism on the adequacy of the present educational plan and framework (Rossman, 1988). Then again, proficient advancement is additionally a significant part among teachers since it can help enhance ways instructors give data to understudies. Keeping every one refreshed about new guidelines and principles in instructing can harden the point of being versatile and receptive to the requirements of understudies in the present occasions (Reed, 2000). In like manner, upholding this target can likewise spell expanded fulfillment and satisfaction among teachers. Being able to grow and expand competency can be supplemental in expanding inspiration and make the skill to figure new and better procedures in associating and lessons understudies. In conclusion, organizations with schools, family, and networks are additionally compelling in molding and understanding the requirements of understudies in the study hall. Having a smart thought of how these entertainers can contribute bits of knowledge to by and large practice and some applicable issues, for example, assorted variety and incorporation can be crucial in extending the skylines of every instructor most definitely (McKinney, 2009). This opens up correspondence and collaboration among individuals that helps improve the probability of progress and backing among understudies. It is through the commitment of these thoughts that understudies can advance and develop in an increasingly all encompassing manner and become specialists in their own separate fields. To close, these components make the dynamic parameters for my own way of thinking. It is through these components that I should adjust my qualities and goals in educating to assist me with getting dynamic to changes. Such activities can not just beseech on the changing points of view in training at the 21st century yet in addition look to pass on an instructing practice that is responsible and dependable in nature. I regard this is my approach to rise above over the ordinary act of instruction towards outfitting a homeroom that caters gratefulness and expanded competency in their separate fields of mastery. References Fullan, M. (1982). The importance of instructive change. New York: Teachers College Press. Goodenough, W. H. (1981). Culture, language, and

Friday, August 14, 2020

Are Tattoos Addictive if You Cant Stop at One

Are Tattoos Addictive if You Can't Stop at One October 07, 2019 CommerceandCultureAgency/Taxi/Getty More in Addiction Addictive Behaviors Caffeine Internet Shopping Sex Alcohol Use Drug Use Nicotine Use Coping and Recovery Tattoo addiction is not formally recognized, even as a behavioral addiction. However, some people describe the process of getting more and more tattoos as a kind of addiction. This article explores some of the addictive qualities of becoming tattooed. Financial and Emotional Commitment In a similar way to becoming a drug user, becoming a tattoo collector involves considerable financial commitment, physical discomfort, and social stigma, so, as with drug addiction, it requires devotion to the process. This level of commitment is an important part of all addictions and was explored in detail in the excessive appetites theory of addiction. Not only is a good deal of money invested in the addictive behavior, but the individual will often experience financial difficulty meeting the level of financial commitment required to maintain the addictive behavior. If someone is willing to go through financial hardship as a result of saving for a tattoo, it is an indication that being tattooed has taken on the kind of intense emotional commitment that defies reason, so characteristic of addictive behavior. The behavior makes no sense unless it is understood through the eyes of the person performing the behavior. In this case, the choice to obtain another tattoo is so valuable to the individual, that they are willing to endure hardship and go without things that are much more essential to their basic needs. A Spiritual Process Becoming tattooed, for many, is perceived as a somewhat spiritual process, a form of personal expression. Again, there are overlaps with drug use sub-cultures in this respect, particularly users of marijuana, ecstasy, and psychedelics. Users of each of these types of drugs have described the experience as spiritual, and even cite the spiritual connection they feel with others and with the universe when they are high as a motivation for taking these drugs. Use of Needles The use of needles in tattooing is part of the ritual, which is also an important part of the addiction process. There is an obvious parallel between the voluntary use of needles in tattooing and the use of intravenous drugs. Having a tattoo, or using a needle to inject drugs, is a way of declaring and demonstrating, even to oneself, ones ability to withstand the associated pain and show the stoicism and courage required to follow through. This demonstration of a high level of physical stamina, bravado, and machismo, seems important to the process, regardless of whether the individual is male or female, and is thus a way of disproving any past accusations of weakness or vulnerability. Overlap With Alcohol Use Research measuring alcohol consumption using a breathalyzer shows that people with tattoos and piercings do, in fact, drink higher levels of alcohol than those who do not. Risks and Regrets Addictions can cause people to behave in ways they later regret, but sometimes, it is too late to undo the damage. From drunk driving to family violence, addictions have a well-recognized reputation for causing serious mistakes that can cause harm to oneself or to others. Tattoos can also be a source of regret, although the damage is typically done to ones own body or social status. Unfortunately, both tattooed people and people who do not have tattoos are unaware of many of the risks of tattoos. There are two levels of medical risks to having tattoos, mild and more serious. Mild risks include the kind of side effects that can be treated at home, such a bruising, swelling, and mild skin infections. More serious risks associated with tattoos severe discomfort and pain, inflammation, sensitivity and allergic reactions to tattoo ink.

Sunday, May 24, 2020

Should Hospitals Test Pregnant Women for Drug Use Without...

Should hospitals test pregnant women for drug use without their consent? Hospitals, during their normal course of treatment should test pregnant women for drugs of any type, whether legal or not. Of course, the patient should be informed of such testing, but consent should not be required. Findings of illegal drugs should be used to educate and treat the mother for an addiction rather than informing law enforcement of such an activity. Hospitals are in the business of treating people’s ailments and promoting health. Reporting of illegal drug use should be left to law enforcement. An exception to the rule is if the illegal activity is personally witnessed by hospital staff. In cases of pregnancy, the hospital’s duty and obligation is†¦show more content†¦This is why hospitals must use drug abuse information gained by testing to educate and treat the addiction. The good that such education and treatment not only benefits mother and child but ripples throughout the entire community and economy. Hospitals also have a duty and obligation to protect the mother’s right to privacy. Releasing medical and treatment information without their consent is a violation of HIPAA, Health Insurance Portability and Accountability Act, and of the Privacy Rule that protects mother’s personal health information from being disclosed, again without consent. Hospitals are to be in compliance of the law but not to enforce it. That should be left to law enforcement to handle. Disclosure to law enforcement without consent may also be a violation of the mother’s 4th Amendment right, the right against unreasonable search and seizure. Again, the mother has the right to privacy; to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures †¦, in this case, their medical information and treatment. Speaking of law enforcement, law enforcement may prosecute the mother of a crime that has not been directly witnessed. Use of illegal drugs is not being condoned, but law enforcement must have first hand knowledge of it to act. Prosecution may serve as a disservice as well. Imprisonment and punishment onlyShow MoreRelatedEssay about Voluntary Testing for Pregnant Women3201 Words   |  13 PagesVoluntary Testing for Pregnant Women During the past decade, the human immunodeficiency virus (HIV) has become a leading cause of mortality among women. This population is now accounting for the most rapid increase in cases of acquired immunodeficiency syndrome (AIDS) in recent years. As the numbers of cases of HIV infection have increased among women, particularly of childbearing age, increasing numbers of children have become infected as well. Various studies conducted to date indicateRead MoreShould Abortion Be Legal?3423 Words   |  14 Pagesjourney of a thousand miles must begin with a single step.† Simply speaking up and making a statement can open the minds of others. while consent laws are not a sub topic often discussed in debates regarding abortion, more people should become aware of it and their own feelings towards it. I believe there should be no abortion consent laws to provide equality to women of all ages, including minors. Nowadays, it is fairly simple for someone wanting an abortion to receive the proper medical care that theyRead MorePrenatal And Routine Postnatal Hiv Screening1820 Words   |  8 PagesVirus (HIV) diagnoses are increasing among women in the United States; as a result there is an increase in newborns born with HIV via vertical transmission, accounting for nearly all pediatric AIDS cases in the US. Between 1999 and 2000, about 370 HIV infected infants were born, 40% of which were born to mothers who were unaware of their HIV status before delivery. Without antiretroviral therapy or other forms of intervention, 25% of infected pregnant women will transmit the virus to their child duringRead MoreThe Problem Associated With Infertility1250 Words   |  5 Pagesintercourse [1.2]. There are 2 types of infertility :Primary infertility refers to couples who have not become pregnant after at least 1 year having sex without using birth control methods.Secondary infertility refers to couples w ho have been able to get pregnant at least once, but now are unable.[3] The inability to have children is undeniably a very distressing experience in both men and women which can lead to major psychological disorders such as depression. Depression is said to be a major problemRead MoreThe Universal Declaration Of Human Rights2862 Words   |  12 Pagesdevelopment This right to health is more important for women given their biological structure and childbearing capacity. Articles 11, 12 and 14 of the Convention on Elimination of All Forms of Discrimination against Women, 19793 (Cedaw) have declared that the States shall take all appropriate measures to eliminate discrimination against women in the field of health care in order to ensure access to health care services on a basis of equality of men and women, including those related to family planning andRead MoreClinical And Holistic Personal Health Factors Within An Emergency Nursing Framework3362 Words   |  14 Pagespresentation, clinical and holistic personal health factors within an emergency nursing framework. Two key areas of care will be identified to critique and examine in detail: acute appendicitis as an immediate concern, and long-term use of non-steroidal anti-inflammatory drugs (NSAIDs) and proton-pump inhibitors (PPI) related to chronic illnesses as an ongoing issue for this pa tient. The patient’s assessment, including relevant investigations and medical management, will be reviewed against best practiceRead MoreEmergency Room At The Clinic1850 Words   |  8 Pagesnight. 8:30 a.m. — At the clinic, routine gynecologic cases, such as annual exams and infections are seen 10:00 a.m. — pager goes off needing assistance to the emergency room to see a 30-year-old woman, who is 30 weeks pregnant. 10:15 a.m. — race from the clinic to the hospital, and discuss the modes of delivery she may need. 12:00 p.m. — A scheduled C-section on a 26-year-old. who has requested tubal sterilization. 2:00 p.m. — A calls comes for a 20-year-old, who, at 41 weeks, needs labor inductionRead MoreMedicine3513 Words   |  15 PagesProfiles * My CEUs * My Reports * Support * Main Menu †º VA Human Subjects Protection †º Informed Consent ï » ¿Ã¯ » ¿ Informed Consent Content Author * Diane Paul, M.S., RN National Comprehensive Cancer Network Introduction It is important to understand that informed consent is a process that begins with the recruitment and screening of a subject and the signing of the consent document, continues throughout the subjects involvement in the research, and continues beyond study terminationRead MoreThe Effects Of Teen Pregnancy On The United States2305 Words   |  10 Pagessexual abstinence and 75% - on the effective use of contraceptives. However, in 2006 the first time in 14 years, the incidence of teenage births has increased. This would imply that the incidence rates of teenage pregnancy are also on the rise, but marked by the rise could be linked to other sources: for example, reducing the number of abortions or a decrease in the number of abortions. In 2002, the United States noted 53 teen births per 1,000 women aged 15-19 years, the highest among developedRead MoreDate Rape Essay1744 Words   |  7 PagesRape defined is forcing sexual intercourse upon someone without his or her consent. This isn’t just a girls’ problem, boys have to deal with this too. According to the American Psychological Association, nearly one in ten girls and one in twenty boys say they have been raped or experienced some form of sexual assault (Atlanta Journal, 1). Almost more than half of rape victims know their attacker; they don’t report it or tell anybody. In most date rape cases, the attacker and victim have known each

Wednesday, May 13, 2020

Challenges Related to Marketing and Branding in the...

Challenges related to marketing and branding in the Chinese beer industry: Source: Loizos Heracleous (2001)When Local Beat Global: The Chinese Beer Industry. Business Strategy Review, 2001, Volume 12 Issue 3, pp 37-45. Available at: http://onlinelibrary.wiley.com/doi/10.1111/1467-8616.00182/pdf. In spite of the fact that the level of taxation on the beer retail price in China was one of the lowest in the world at 19% (as compared with South Korea at 53.5%, Australia at 52.8% or the UK at 44.6%, for example), beer producers in China found it hard to make a profit, generally operating at capacity utilization levels of just 50-65%. The problems faced by foreign entrants can be summarized under four heads: _ The high†¦show more content†¦* Most of the beer sold through retail (‘‘take-home’’ or ‘‘off-premise’’) outlets is standard beer. People bring reusable glass bottles and fill them up. Most of the international brands are only available through ‘‘on-premise’’ channels like hotels, restaurants, bars, and karaoke bars. On-premise prices are considerably higher than off-premise retail, and indeed considerably higher than many Chinese consumers can afford. Among status-conscious buyers purchasing beer in hotels, bars, discotheques, and restaurants, however, demand is relatively price inelastic. Some customers are prepared to pay very high prices even by Western standards for the right brand, as a sign of status. Most foreign brewers had imported their brands to China before producing them domestically. Multinational brewers had spent large sums on advertising, especially in the bigger hotels and restaurants where prices were already high. In order to secure access to higher-paying customers who were frequenting these restaurants and hotels, larger beer companies paid an extra concession fee to sell on these premises, thus furthering raising the final price of the beer. As a result, many local Chinese beers were being pushed out with foreign beers often sold at twice the price of local ones. Overseas brewers then began to import brands rather than products by finding cooperative partners in China: the world’s top 10 brewers had all entered the market in this way.Show MoreRelatedHeineken N.V.: Global Branding and Advertising2172 Words   |  9 PagesWith sales throughout Europe, America, Asia, Australia and Africa, Heineken was second in volume of beer brewed behind only Anheuser-Busch in 1993. While Europe, particularly the Netherlands, provided the majority of its sales revenue, international expansion provided the majority of sales growth from 1992 to 1993. As the trend toward international expansion and the globalization of the brewing industry increased, the importance of effective advertising strategies and projecting an appropriate brandRead MoreGlobal Marketing : a Decision-Oriented Approach 4th Ed. Svend Hollensen.2310 Words   |  10 Pages Search Results Full Title Display - Global marketing : a decision-oriented approach 4th ed. Svend Hollensen. Pages: 753 Publisher: Pearson Education Publication date: 26 Apr 2007 Search score: 36.20 eISBN-13: 9781408212011 eISBN-10: 1408212013 Print ISBNs: PB: 9780273706786, 0273706780 Description: Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions aroundRead MoreMarket Penetration and Acquisition Strategies for Emerging Economies11039 Words   |  45 Pagescontact persons at Carlsberg A/S and our research partners in Poland, Lithuania and Vietnam for many stimulating discussions, and Bent Pedersen (Copenhagen Business School) and Zeng YuPing (Peking University) for sharing their insights in the Chinese brewing industry. Comments by Arnold Schuh, Mike Peng, Sheila Puffer, Tina Pedersen and Peter Krag as well as conference participants at the 2nd EIASM workshop on ’International Strategy and Cross-Cultural Management’ in Edinburgh University, and seminarRead MoreMarketing Strategy of Bud Light3687 Words   |  15 PagesMarketing Strategy Anheuser-Busch’s [pic] Table of Content 1. Summary 1 2. Introduction 1 3. SWOT Analysis 1 3.1 The SWOT analysis of Anheuser-Busch 2 4. PETSLE analysis 3 5. Competitors 5 6. Unique Selling Proposition (USP) 5 7. Segmentation Targeting and Positioning 6 8. Company’s objectives - SMART 7 9. Marketing Mix 4P’s 7 10. Possible Strategies for Anheuser-Busch in General 9 11. Conclusion 9 I. Appendices II. References III. Internet resources Summary The authorRead MoreWalt Disney Parks and Resorts1956 Words   |  8 Pagesthe challenge of building a theme park in Europe. Disney s mode of entry in Japan had been licensing. However, the firm chose direct investment in its European theme park, owning 49% with the remaining 51% held publicly. Besides the mode of entry, another important element in Disney s decision was exactly where in Europe to locate. There are many factors in the site selection decision, and a company carefully must define and evaluate the criteria for choosing a location. Global marketing strategistRead MoreTiger Beer Market Plan7717 Words   |  31 PagesSummary Asia Pacific Breweries (APB) is the leading beer brewery in the Asia Pacific region. The company’s most iconic product, Tiger Beer, is notably one of Singapore’s most successful brands in the world and is valued at S$820 million. The lucrative beer industry has attracted numerous foreign beers to vie for the market share in Singapore which is valued at S$562.7 million. As the beer industry in Singapore is reaching maturity, beer companies have to find innovative means to remain competitiveRead MoreEssay on Heineken Marketing Report 20094988 Words   |  20 Pages[pic] Marketing 100 Andrei Catrinici Term paper Prof. J.Goldstein I - Intro on company History of the company II - Environmental Analysis   Ã‚   1 - Economic forces   Ã‚   2 - Political Legal forces   Ã‚   3 - Demand   Ã‚         a)Total size of market   Ã‚         b)Market share   Ã‚         c)Characteristics of demand   Ã‚               1-When   Ã‚               2-where   Ã‚               3-how often costumers buy   Ã‚  Read MoreCoca-Cola: International Business Strategy for Globalization10128 Words   |  41 PagesMichael Ba Banutu-Gomez William G. Rohrer College of Business, Rowan University, USA Key Words International Differentiation Strategy, Global Strategy, International Marketing Strategy, Culture in International Marketing Strategy, Coca-Cola Strategy, International Distribution Strategy, Choosing Distributors and Channels, The Challenge of Distribution, Hidden Costs And Gains In Distribution, International Collaborative Strategy, International Labor Relations and Management Strategy, and InternationalRead MoreAnalysis of Marketing Strategy of Coca Cola and Pepsico12414 Words   |  50 PagesANALYSIS OF MARKETING STRATEGY OF COCA COLA AND PEPSICO PROJECT REPORT ON â€Å"ANALYSIS OF MARKETING STRATEGY OF COCA COLA AND PEPSICO† UNDER GUIDANCE OF: MR. ASHISH SAIHJPAL (FACULTY, MARKETING) SUBMITTED BY: AKHILESH MITTAL ARVIND JAIN BIPIN SINGH KARAMJEET SINGH PAWAN KUMAR (MBA II SEMESTER, 2008-2010) UNIVERSITY BUSINESS SCHOOL, LUDHIANA 1 ANALYSIS OF MARKETING STRATEGY OF COCA COLA AND PEPSICO CHAPTER 1 INTRODUCTION TO BEVERAGE INDUSTRY 1.1 BEVERAGE Any type of liquid specificallyRead MoreIndian Beverage Industry Report15071 Words   |  61 PagesREPORT ON INDIAN BEVERAGE INDUSTRY 1. Beverage Overview------------------------------------------------------ 3 2. Indian Beverage Industry----------------------------------------------- 4 3. Share of Volume by Beverage Category of India---------------------- 7 4. Per Capita Consumption In India--------------------------------------- 8 5. Key Figures on Indian Beverage Industry------------------------------ 9 6. Factors driving developments

Wednesday, May 6, 2020

John Hughes Reaching New Levels of Achievement in Hollywood Free Essays

John Hughes: Reaching New Levels of Achievement in Hollywood David Bordwell (2006) firmly believes that when faced with the challenge of creating, people ask themselves how they can raise the premises to new levels of achievement, or revive a disreputable genre. He argues that people challenge themselves with the question ‘How can I make casual connections more felicitous, twists more unexpected, character psychology more involving, excitement more intense, motifs more tightly woven? How can I display my own virtuosity? Following this quote and my own research, I’ve come to believe that John Hughes is a very significant example of a filmmaker to reach a whole new level of achievement in Hollywood. As the director and writer of several well-known teen movies such as Sixteen Candles (1984), The Breakfast Club (1985), and Ferris Bueller’s Day Off (1986), from the mid-1980s Hughes has been respected as one of the more influential figures of Hollywood for redefining an d leaving a long-lasting impression on movies with a teen demographic. We will write a custom essay sample on John Hughes: Reaching New Levels of Achievement in Hollywood or any similar topic only for you Order Now Through deeply focusing on new themes and motifs such as social hierarchy, he undeniably changed the teen movie genre forever by creating sympathy and understanding for adolescent characters. In the 1980s, teenager’s attitudes were changing, and many theorists believe music television was to blame. Shary (2005) states that with celebrity appearances, commercials, and a brand-new, fast-paced style, MTV became â€Å"the court where youth culture was told what was cool†. He also believes that the political changes in America also heavily influenced teenagers perspectives, especially after the â€Å"carefree attitudes† of Carter’s presidency turned into the â€Å"peremptory dictates of Regan’s decade†. He states that: â€Å"The new Republican ethos may have won over voters, but at the same time its naive ‘just say no’ approach to serious adolescent choices gave youth a renewed sense of irritation for adult authority. † To express their views on America’s politics, the youth became eager to experiment with sex and drugs, and Hollywood felt the effect of the youth’s impact and took note. At this time period, Hollywood was experiencing a transition of sorts, between what was labelled as the Hollywood Renaissance (Schatz,1993), into a more contemporary style of cinema which theorist Geoff King (2002) labelled as ‘New Hollywood Version 2’. To understand the breakthrough of John Hughes’ movies, we must understand that before his directorial debut of Sixteen Candles, films of the 1980s were not sympathetic to teens, and the majority f said films came in the form of slasher movies, or sex-comedies, where audiences would watch teenagers be embarrassed and hurt in various different forms. In this period of transition, these movies would reap in profits, but did not focus on character psychology or emphasise performance the way earlier examples did. In this transition period, Hughes’ managed, in some form, to stay true to the earlier, character-based films, but still managed to produce a successful profit, without any high-scale production that woul d turn his films into the newer, blockbuster style pictures. He often worked on more than one movie at once, and released them very close together, in a way that provided more money for the studios, as his reputation as a director became more well-known and his movies became more successful. It’s important to note also, that his films were released at a time where VCR and home videos were becoming more and more popular, which meant that young adults could watch his films over and over at home, and create a personal relationship with the characters. As a director, Hughes knew exactly what he wanted; to show teenagers as important, intelligent, and not the sex-crazed and shallow adolescents that earlier movies portrayed them to be. Gora (2010) proposes that: â€Å"What would set Hughes apart, in an age when other filmmakers were quick to portray teens as vapid, horny, pimpled caricatures, was that he was wise enough to present the teenage experience with the pain, seriousness, and melodrama that so often imbues age. As proven by films such as Losin’ It (1983) and Little Darlings (1980), many movies in the early 1980s revolved simply around â€Å"the quest of teens to lose their virginity† (Shary, 2005). Although Hughes has focused on the theme of sex, it is just one of many different themes and motifs in his films, including the ever-popular idea of social hierarchy, or parental pressure. Sixteen Candles, centres around the story of sixteen-year old Sam (portrayed by Molly Ringwald), whose birthday is forgotten by her family in favour of her older sister’s wedding the next day. This film includes the only completely nude scene of any of Hughes’ movies, and was only included due to pressure from the network, who insisted that it was needed in order to compete with the other teen films on the market. The scene itself is not remotely sexual however, and exists only to emphasise Sam’s self-consciousness, when she and her best friend spy on the girlfriend of her biggest crush whilst in the shower after gym. It does include many of the cliches, such as the virgin esperate to have sex, the rich teen driving an expensive car which will undoubtedly be wrecked somehow, or a house party where the house is destroyed, but unlike other teen films, it encourages us to laugh with the characters rather than at them. To portray the idea of social hierarchy, where some sort of clique is ‘better’ than another, Hughes’ often uses a form of what Roz Kaveney (2006) entitles the ‘anthropology shot’. Kaveney states that â€Å"such sho ts establish a number of social groups among high school students and pan between them to demonstrate social divisions†. This shot can be effective because despite the fact that we will only really know a few select characters, it is able to establish the kind of environment they are living in. An example of said shot is used in Sixteen Candles, introducing the ‘geeks’ at the dance. Although Hughes’ did not invent the shot, many films have reproduced the way he used it, such as Mean Girls (2004), where the character Janice introduces Cady to the social cliques in the cafeteria. As well as the anthropology shot, Hughes’ also used many low-angle shots in his films to connote the sense of inadequacy teenagers feel when looking at the world. This is also used often when the characters talk to adults, and is especially prominent in The Breakfast Club when the characters talk to the principal. This shows the control Principal Vernon has over the kids, and enforces the belief that because they are young, they aren’t as powerful. Hughes,’ as a director, paid a great deal of attention to setting social background in his films. The opening of The Breakfast Club, the story of five teens of different cliques who must spend their Saturday in detention, uses single shots to give us a feel for each character. Claire, for example, the typical rich and popular ‘princess’ is introduced with the shot of a prom queen poster, although we haven’t officially met her character yet. Similarly, John Bender, the ‘criminal’ problem-child, is introduced using a shot of a vandalized locker with a noose attached. The film officially opens with a glass-shattering transition to an introductory shot of the high school, which could be read as foreshadowing; eventually, the character’s defences are broken down, and they open up to each other to become friends. The writing of Hughes’ films brought a great deal of attention to motifs that hadn’t been paid much attention before, such as the idea of the child acting like the parent. A prime example of this is Sixteen Candles, where Sam’s mother apologises to her for missing her birthday. In this scene, Sam, the teenager, is the one to comfort her emotional mother, and say â€Å"It’s okay, these things happen†. Themes also explored were the ideas parental pressure, such as The Breakfast Club, where geeky Brian contemplated suicide because he feared his parents would be disappointed in him for failing his first class, or the theme of money and social classes, which Hughes’ addressed by pairing Claire and Bender together; the rich girl with the poor boy. He also brings a new light to female sexuality, which the character of Alison addresses directly; â€Å"If you say you haven’t you’re a prude. And if you say you have, you’re a slut. It’s a trap. Seeing such touching scenes on screen empowers teens, and helps the audience sympathize with their experiences. Said themes have since been addressed in many teen movies to this date, such as Clueless (1995) or Easy A (2010). The impact that John Hughes has left on Hollywood is undoubtable and everlasting. Despite the fact that it has been over twenty-five years since The Breakfast Club was released, for example, c ountless references are still made to the film in today’s pop culture, including homages in NBC’s cult TV show ‘Community’ and a mention in CW’s ‘Gossip Girl’ (â€Å"we’re the non-judging Breakfast Club†). Matt Groening, creator of The Simpsons and Futurama, is also a huge fan of the film. Bart Simpson’s famous catchphrase ‘eat my shorts’ is a direct reference to John Bender’s line, which he says defiantly to Principal Vernon. Judd Nelson’s portrayal of the character was also the inspiration for the name of Futurama’s temperamental robot Bender. The movie has also been spoofed in many American advertisements, including the 2008 commercial for chain clothing store JCPenney. The back-to-school line was heavily influenced by The Breakfast Club, and featured teenagers dancing in a library to the most popular song from the soundtrack, ‘Don’t You Forget About Me’. Not Another Teen Movie (2001) was a complete parody of the majority of Hughes’ material, and featured a cameo from Molly Ringwald as an adult who disapproved of teenagers. To this day, Hughes’ is continually paid homage to, and because of the way he changed the portrayal of teenagers, people will continue to do so for a long time. (Word count: 1,643) References Bibliography Driscoll, C (2011). Teen Film: A Critical Introduction. UK: Berg. Easy A, 2010. [DVD] Will Gluck, United States: Sony Pictures. Clueless, 1995. [DVD] Amy Heckerling, United States: Universal Pictures. Ferris Bueller’s Day Off, 1986. [DVD] John Hughes, United States: Paramount Pictures Gora, S (2010). You Couldn’t Ignore Me If You Tried: The Brat Pack, John Hughes, and their Impact on a Generation. New York: Crown Publishing Group Kaveney, R (2006). Teen Dreams: Reading Teen Film and Television from Heathers to Veronica Mars. London: I. B. Tauris King, G (2002). New Hollywood Cinema: An Introduction. London:  I. B. Tauris Little Darlings, 1980. [DVD] Ronald F. Maxwell, United States: Stephen Friedman/King’s Road Productions Losin’ It, 1983. [DVD] Curtis Hanson, United States: Tiberius Film Productions Mean Girls, 2004. [DVD] Mark Waters, United States: Paramount Pictures Pretty in Pink, 1986. [DVD] Howard Deutch, United States: Paramount Pictures Shary, T (2005). Teen Movies: American Youth on Screen. London: Wallflower Press Sixteen Candles, 1984. [DVD] John Hughes, United States: Universal Pictures The Breakfast Club, 1985. [DVD] John Hughes, United States: Universal Pictures How to cite John Hughes: Reaching New Levels of Achievement in Hollywood, Papers

Sunday, May 3, 2020

Health Care Reform Essay Research Paper From free essay sample

Health Care Reform Essay, Research Paper From FDR s New Deal to Lyndon Johnson s Great Society, the United States authorities has attempted to centralise extended societal policies. In the early 1880ss, when recession and rising prices were at a high, Ronald Reagan took office and pronounced that the federal authorities needed to take a lesser function in the lives of the American people. As Theda Skocpol remarks in her book Boomerang: Clinton s Health Security Effort and the Turn Against Government in U.S. Politicss, the Reagan disposal instilled a disfavor of centralised authorities in the American people. This was a major ground, harmonizing to Skocpol, why the Clinton Administration failed to nationalise Health Security. It was this fright of centralised authorities and Clinton s failure to reform Health Care that makes a more centralised societal policy unlikely in the close hereafter. There has been a necessity in the 20th century ( due in portion to the Great Depression and World War II ) for large authorities. The statute law behind Franklin Roosevelt s New Deal called for the engagement of the federal authorities to make a extremely bureaucratic societal policy. The combination of Roosevelt s political assertiveness and society s willingness to let such centralisation that made large authorities possible. The individualistic outlook of the mid-twentiess was seen as the cause of the depression. The federal authorities and the ensuing reforms were seen as a manner of sing economic security. In the 1960ss President Johnson followed with a program of societal reform: The Great Society. In contrast to the terrible economic fortunes of the mid-thirtiess, the 1960ss were consumed with societal agitation. The preponderantly white middle class saw such reforms as a fiscal menace. The civil rights act of 1964 was a distant promise to the underprivileged for a better manner of life. The American people were non willing to give up some of their money so that the more unfortunate could a have a bette r manner of life. The reaction to The Great Society conveyed the American public s involuntariness to give their economic security for the unfortunate. The federal authorities would non take a bigger function. In the 1880ss Ronald Reagan came into power and instilled an intense fright of large authorities into the American people. As Theda Skocpol says debt and disenchantment with the federal authorities were turning before the 1980s. But the republican dominance of that decennary exploded the shortage and intentionally encouraged cynicism about public attempts to turn to national jobs. The Reagan disposal worked to cut revenue enhancements and disbursement on what was called uneconomical governm ent plans. The democrats, who in the Congressional bulk, attempted to keep the plans that already existed. Yet the republican forces would finally hunger the bing plans in order to cut the federal budget. Twelve old ages after Reagan and Bush took office the one-year shortage rose from 59 billion in 1980 to 300 billion in 1992 and the national debt rose from 914 billion to over 3 trillion in 1992. Reagan s programs were non carefully thought through and its reverberations would be felt into the Clinton disposal. The Clinton disposal ideally wanted to implement new societal reforms when it entered the White House in 1992. The program for his Health Care reform had overpowering support by the populace and the media. On the Clinton place forepart, nevertheless, there was a batch of concern. Harmonizing to Theda Skocpol Clinton and his 1992 run advisers were obsessed with the turning away of the word revenue enhancements, . The Clinton disposal was haunted by the republican parties policies of the 1880ss. Clinton was cognizant that the American people would be wary of new societal reform if it included revenue enhancements because of the underlying fright of a strong centralised authorities. Thus the Clinton disposal attempted to maintain a tight lip on the inside informations of the wellness attention reform, but this ended up backlashing on them. The populace and media were non informed of the inside informations environing Health Security program and society thought the worst. By comparing ; LBJ s Great Society failed because people were non willing to be taxed on another apparently inordinate authorities policy. So less so a twelvemonth after the wellness attention program was announced it was rapidly shot down by Congress like a goose in runing season. The American outlook to be economically economical prevented the Clinton disposal from go throughing the wellness attention reform that would let cosmopolitan coverage. The inability of the White House to get the better of this tendency makes such grandiose reforms improbable. Skocpol agrees with this averment when she says In the aftermath of failed Health Security attempt of 1993-94 and the anti-governmental recoil it helped fuel, there is no chance of get downing once more Even with the chance of a democratic White House and Congress in 2000, such a extremely bureaucratic and federally complicated measure does non look probably in the close hereafter. Furthermore, with the budget excess doing political gridlock, it is evident that the democrats will non be able to utilize the economic excess for any new authorities plans. In a clip of economic prosperity, where the postman has four telecastings in his three-story house, the American populace would instead put in the stock market than large authorities.